Different delivery promises for retail vs wholesale.
A wholesale buyer expects different shipping rules than a retail shopper — different lead times, often different messaging. Most stores either show the wrong promise to one segment or run two separate storefronts. ShipCast handles both in one store using Shopify customer tags.
The problem
Wholesale customers usually accept 7–14 day lead times. Retail customers expect 3–7. Showing the same widget to both segments either over-promises to wholesale (creates angry calls) or under-sells to retail (loses conversions).
How it works
Step by step.
No code, no developer required. Drop the ShipCast block into your theme and the feature lights up.
Same product page rendering different copy for retail vs tagged wholesale customer.
- 01
Tag your wholesale customers in Shopify Admin (e.g., wholesale, b2b, distributor).
- 02
In ShipCast, configure your B2B settings: match against those tags, set wholesale processing days, write a custom message template.
- 03
Logged-in tagged customer → ShipCast shows B2B settings.
- 04
Anonymous shopper or untagged customer → ShipCast shows retail settings.
Resolution chain
Everything that ships with this feature.
1. Shop default
Your retail baseline.
2. Warehouse override
Physical fulfillment realities — cutoff, timezone.
3. B2B override
Customer-class promise — processing days + message.
4. Product override
Per-product still wins (handmade goods, pre-orders).
Worth knowing
- B2B copy overrides translations — a wholesale buyer in es-MX sees your B2B template, not the localized retail message.
- Tags are case-insensitive at match time.
- Anonymous shoppers see retail copy — wholesale detection requires login.
- No separate checkout — single Shopify store, single widget, two promises.
Who needs this
Is this for you?
B2B + retail hybrid stores. Wholesale-first brands on Shopify (without using Shopify B2B). Made-to-order brands selling both directly and to resellers. Stores graduating from a single-promise model to a customer-class promise model.
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