Find out which features actually drive conversion.
You added the countdown timer because it felt like it should help. You enabled the trust badge because reviews suggested it would. Without A/B testing, you're guessing. ShipCast bakes 50/50 split testing into the widget so you know which features convert — and which ones are quietly hurting.
The problem
Most stores enable every "conversion-boosting" feature their EDD app offers, assuming more is better. But every feature has a counter-case — countdown timers can backfire on premium brands, badges can clutter minimalist designs. Without measurement, you're optimizing on vibes.
How it works
Step by step.
No code, no developer required. Drop the ShipCast block into your theme and the feature lights up.
A/B test admin page alongside the Conversion Analytics breakdown.
- 01
Pick a feature to test: countdown, trust badge, timeline, free shipping threshold, or pre-order.
- 02
Click Start test.
- 03
ShipCast splits new visitors 50/50: Variant A → feature ON, Variant B → feature OFF.
- 04
Assignment is sticky via localStorage — same visitor always sees the same variant (required for honest tests).
- 05
Track conversion lift per variant in Conversion Analytics.
- 06
After enough sample size, declare a winner.
Built-in statistical guardrails
Everything that ships with this feature.
Sample-size warning
Winner-calling copy is suppressed below 200 combined sessions.
Sticky assignment
No flicker between variants on page reloads.
Lift calculation
(A rate − B rate) ÷ B rate × 100, signed.
Honest copy
"Sample size still small" shown even if the lift looks large but the data thin.
One test per feature
Each active test isolates a single variable.
Raw counts shown
Add-to-carts, sessions, conversion rates — verify the math.
What you can test
- Countdown timer
- On-time delivery badge
- Visual delivery timeline
- Free shipping threshold display
- Pre-order mode
Who needs this
Is this for you?
Stores running 1,000+ product page views per week. Brands that have plateaued on conversion and want to know what's actually moving the needle. Performance-minded merchants who don't want to enable features on faith.
Related features
You might also like.
Conversion
ProShow your real on-time delivery rate as social proof
When a shopper sees "98% on-time delivery" next to your delivery promise, they trust you. When they don't, they hesitate. ShipCast turns your actual fulfillment data into a green badge that ships on every product page — no manual entry, no marketing-team approval, no fakery.
Read more →Accuracy
ProNever promise a delivery date you can't keep
A product page that says "Get it by Friday" while the variant has zero stock and a 2-week restock lead time is a guaranteed bad review. ShipCast factors current inventory into every delivery promise so the date you show is the date you can actually hit.
Read more →Conversion
GrowthCombine free shipping progress with a delivery promise
"Add $12 more for free shipping by Tuesday!" hits two conversion levers at once — average order value (free shipping is the most effective AOV booster) and urgency (a specific Tuesday is more concrete than "soon"). ShipCast pairs them in one cart-page nudge.
Read more →Get on the ShipCast waitlist.
Early-access stores get 30% off their first 6 months when we open paid installs.